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Target Markets

Target Markets

“Preaching to the choir” is usually not a good strategy to accomplish important change. There’s a temptation to advocate only to like-minded people, particularly if …

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Limits of Persuasion

Limits of Persuasion

Talking one-on-one and and addressing a zillion groups during my 16-month campaign for U. S. Congress produced several lessons. One is that the “common good” …

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Want to Help the World? Plant a Tree

Want to Help the World? Plant a Tree

Trees are our friends, and they need more loving care. Trees give us oxygen to breathe, they take greenhouse gas carbon dioxide out of our …

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Morality and Markets

Morality and Markets

Michael Sandel is today’s rockstar political philosopher. A Harvard professor, he lectures widely on ethics and morality and writes influential books. His 2009 …

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